ELIXR
Building Elixr’s intelligent love app
OVERVIEW
Helping users form deeper and more fulfilling relationships
Elixr revolutionizes relationship coaching with AI, offering a groundbreaking love app designed for meaningful connections. By blending professional coaching expertise with cutting-edge generative AI, Elixr empowers users to better understand themselves and form deeper, more fulfilling relationships.
CHALLENGE
Bridging human-centric coaching with AI
Traditional dating apps often fall short in providing personalized guidance and meaningful support. Users are left navigating the complexities of relationships without tailored advice or professional insights. Elixr sought to bridge this gap by creating a platform that combines human-centric coaching with innovative AI solutions to deliver a personalized and impactful user experience.
APPROACH
Laying the foundation for meaningful connections
Devblock’s design strategy revolved around five core components that set the stage for a transformative user experience.
1. Defining the brand
Elixr needed a brand identity that captured its essence: timeless, simple, and clean, yet contemporary. The brand story reflects the vision of creating a family of products that remain relevant and impactful even a decade later.
2. Identifying key differentiators
Through meticulous research and innovation, Elixr introduced personalized archetypes to help users gain valuable insights into their personalities and relationship dynamics.
3. Leveraging generative AI
The Elixr team harnessed generative AI to create a chatbot infused with professional coaching wisdom. By integrating tools like Chatbase.co and custom ChatGPT models, Elixr ensured that users receive tailored advice and guidance throughout their journey.
4. Streamlining onboarding
Personalized onboarding questions were introduced to make every user’s first experience uniquely their own, laying the foundation for meaningful connections.
5. Utilizing third-party solutions
To expedite prototyping and optimize resources, Elixr leveraged third-party integrations like Chatbase.co to streamline chatbot creation and refine its AI bot requirements.
SOLUTION
Creating a unique coaching experience through robust onboarding and personalized archetypes
Enhanced onboarding experience
From the moment users open the app, carefully designed onboarding questions create a personalized and engaging experience.
Personalized Elixr archetypes
Users are guided through personalized archetypes, offering them deeper insights into their personalities and enhancing their self-awareness for better relationships.
AI-driven coaching
The ANQI AI chatbot provides users with a safe, personalized space to explore their relationship goals. Continuously enriched by a robust Language Learning Model (LLM), the chatbot delivers tailored coaching insights based on professional expertise.
Custom ChatGPT integration
Beyond the chatbot, ChatGPT’s capabilities are integrated throughout the app, supporting user profiles, relationship recommendations, and tailored content delivery.
Generative AI for tailored coaching
The AI bot, powered by Chatbase, leverages coaching data—including videos, scripts, and social content—to emulate the tone and expertise of professional dating coaches. It addresses user queries and, when needed, facilitates scheduling with human assistants.
RESULTS
Measuring success through concept testing feedback
Elixr’s design and AI solutions resonated with users, leading to impressive results that highlight the app’s effectiveness and appeal
4.6/5
Concept user rating for chat onboarding experience
92%
Positive sentiment toward visual style and branding
KEY SERVICES
End-to-end Expertise
UX Designk
Discovery
Competitive Analysis
Secondary Research
User Research Surveys
Wireframing
UI Design
Visual Design Library
High-Fidelity Prototypes
Handoff Documentation
Branding
Brand Name
Brand Identity & Guidelines
Development
Mobile iOS
AI
Generative AI Solutions
Third-Party Optimization
Product
Product Owner
Technical Program Manager
